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Charles explained how the rapid decline of traditional, trusted media brands such as newspapers have helped fake news to flourish in the largely unregulated but enormously powerful social media environment. The decline of the media and the rise in social media has coincided with the rise in fake news and these days anyone can set themselves up as a content generator in online publishing or broadcasting.
You would think this would make fake news unpopular but the numbers tell otherwise, so much so the rise in fake news websites is eye watering. This is all very well but what does it mean for our businesses? There were many questions from the breakfast audience, keen to know how they could navigate this communications minefield to protect their reputation and brand identity.
Charles was not short of tips:. The presentation was wrapped up with some detail on what the media is doing to combat fake news. Clearly this hot topic of Fake News is not going to disappear anytime soon so we are grateful Charles was able to bring his experience and knowledge to help us understand this global phenomenon, and how best to operate our business within it.
A BIG thanks to Charles who can be reached at charles mcgheemedia. If you would like more information please contact Colin at ColinM Spaen. Every brand is a running narrative, a story-in-progress whose hero is the customer. Claire talked us through the top ten high impact motivators that create emotional connection identified in The New Science of Customer Emotions article published in the Harvard Business Review, and related these to a number of case studies that illustrated successful customer connection and not so successful!
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